Ad budget calculator
See roughly how many clicks and enquiries a monthly budget can bring from Facebook, Instagram or Google ads, and what each enquiry may cost.
This is an estimate, not a promise. Real costs depend on your city, industry, offer and how good the ads and landing page are. A well-run campaign lowers the cost per click and raises the enquiry rate over time.
Get a free ads planQuestions about ad budgets
How much should a small business spend on ads?
Start with a test budget you are comfortable losing while you learn, often ₹10,000 to ₹20,000 a month in India or $500 to $1,500 elsewhere. Spend more only on the ads that bring enquiries at a cost you are happy with.
Facebook and Instagram or Google?
Google Search reaches people already looking for what you sell, so clicks cost more but convert better. Facebook and Instagram reach people before they search, so clicks are cheaper and work well for offers, events and local brands.
Why are the numbers only estimates?
Cost per click and the enquiry rate change by city, industry, season, offer and the quality of the ad and landing page. Change the two guesses to your own numbers once your ads are running.
Is the ad budget the same as your fee?
No. You pay the ad budget directly to Meta or Google. Our management fee is separate and starts from ₹7,999 or $400 a month.
Start with a free audit
We check your website, Google Business Profile and Instagram, score each out of 100 and send you the quick wins. No cost, no obligation.